Effective marketing should cost you nothing!

Effective marketing should cost you nothing!

Before everyone jumps all over me, let me explain. Of course, marketing costs money. Marketing is one of the biggest expenditures that any company makes. But effective marketing should have a positive return on investment (ROI). If you are losing money on marketing,...
Four inexpensive marketing ideas for small business

Four inexpensive marketing ideas for small business

For businesses just starting out, there are several inexpensive marketing ideas that can boost your bottom line. Unless you are a big business, like Coke with a $4B advertising budget, every dollar counts. Marketing is an important and often overlooked facet of...
Popular web development tools for your business

Popular web development tools for your business

Part of being a web developer is staying on top of current web design software. My most popular web development tools include Bootstrap and WordPress. I use WordPress as the content management system for website owners that want a blog or online store. Bootstrap...

Power words add persuasion to your content

Have you noticed that a single word can change the mood and meaning of a sentence? The same goes for the text portion of call to action buttons. Carefully select the best words for your prose and watch conversions increase. Including power words will make the...
Use share triggers to spread your powerful content

Use share triggers to spread your powerful content

You have a blog up and running as part of your website. You write regular articles for your visitors to read. Then you sit back, hoping that your posts will gain traction. Maybe even go viral. But nothing happens. One of the reasons your posts do not get shared on...
Use LSI keywords to boost your SEO traffic

Use LSI keywords to boost your SEO traffic

Latent semantic indexing keywords (LSI keywords) are related words that you can use on your web pages to increase search engine results. For example, let’s say that you make and sell dog treats. You don’t want to over populate your web pages with the words ‘dog...
Micro-Moments: Capture the new breed of searcher

Micro-Moments: Capture the new breed of searcher

Micro-moments are taking over the online world of smartphone users. When someone faces an ‘I want’ situation, they instinctively turn to their smart device to conduct a search. Google estimates that 91% of smartphone users will look up information on their phone while...