Online strategy for a successful website

Online strategy for a successful website

On various occasions, I receive telephone calls from potential clients looking for a website. The ensuing conversations always follow a familiar pattern. What do you need on your website, what are your brand colours, do you use any fonts in your other materials...

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Cornerstone content for a positive first impression

Cornerstone content for a positive first impression

Cornerstone content defines the substance and forms the foundation of your business website.  Use it to inform your audience on what your website is all about. Typically, this content provides more information compared to a normal blog post. Most websites will have...

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Why hire a professional website design company?

Why hire a professional website design company?

When trying to convert potential customers into paying clients, I get asked questions about why they should hire me. They wonder what they get for their money, especially when there are less expensive options available.  So how do I compete with these companies? The...

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Attract, nurture, and convert website visitors.

Attract, nurture, and convert website visitors.

Knowing how to attract, nurture, and convert website visitors is required for owners to gain the most out of their website. Your website is a very important extension of your business. It can provide additional information about your company. You can sell your...

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Your website’s weakest security link

Your website’s weakest security link

Recent reports highlight the need for a robust security posture for business websites. While providing advice on how to make a website more secure, the results often overlook one item. This item often leads to a website’s weakest security link. The webmaster! Most...

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Harden Your WordPress Website

Harden Your WordPress Website

Being the world’s most popular content management system, it is hardly any surprise that websites built using WordPress are constantly under attack. Hackers constantly attempt to log in to the backend using common username/password combinations (such as admin, test,...

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Brute force attacks on the rise

Brute force attacks on the rise

I have noticed that several of the WordPress websites I manage for my clients are experiencing an increased number of brute force attacks. These attacks are an attempt to login to the WordPress backend as an administrator. Once logged in, attackers take control of the...

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Mobile-first indexing has arrived

Mobile-first indexing has arrived

With the trend of more people accessing the Internet with their smartphones, Google announced that it would be moving away from a desktop indexing algorithm to a mobile-first indexing algorithm. Last year, I wrote about Google’s new mobile-first indexing plan. A...

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Website structure for great SEO and UX

Website structure for great SEO and UX

Most small business owners do not give much thought to the layout of their website. But the layout of your website is very important. It is important for search engines. It is also important for your visitors. You want search engines to easily crawl and index your...

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Which SSL certificate is best for your website

Which SSL certificate is best for your website

A Secure Sockets Layer certificate creates a secure connection between your website server and your visitor’s web browser. An SSL connection keeps transferred data secure, increases your Google rankings, enhances visitor trust and improves conversion rates....

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