Three benefits of social media for business

Three benefits of social media for business

Incorporating social media into your marketing plan opens new channels for your brand.  The power realized when members of your social groups forward your message is enormous.  For example, let’s say that you have 50 friends on Facebook; each of those friends...
Three online presence website tweaks

Three online presence website tweaks

There was a time when a business would create an entry in the Yellow Pages or submit their ads to local newspapers. That would be enough for their advertising campaign. Larger companies would take out ad space in glossy magazines. With the advent of the internet,...
The actual cost of online marketing

The actual cost of online marketing

Compared to traditional advertising (TV, radio, print), online advertising typically costs much less. Most of my clients use some type of online advertising, with Google and Facebook advertising being the most popular. When helping clients get the best results from...
Track Conversions with Google Analytics

Track Conversions with Google Analytics

Most everyone knows that adding Google Analytics to a website helps supply invaluable data on website visitors. This data includes information on real time visitors (how many are currently visiting your website, where they are from, how they got to your website, and...
More business in three steps

More business in three steps

Everyone wants more business. It is what helps businesses grow. Build a website they said, and they will come. Have a website and your business will be open to the world 24/7 they said. But the sad reality is that simply having a website is not enough. Everyone has a...