How a website helps a small business

How a website helps a small business

Facebook, the Organisation for Economic Co-operation and Development, and the World Bank launched a new source of data on small and medium-sized businesses. Called the Future of Business Survey, the survey looks at economic trends and provides insights that can help...
Claim the local area for your small business

Claim the local area for your small business

I often hear from small business owners that they don’t need a website. Sometimes their reasoning is that they are a small business that does not cater to customers outside their local area. Other times, they claim that their customers know everything they need to...
Blog Distribution: How to spread your knowledge

Blog Distribution: How to spread your knowledge

Having a blog is excellent for building a following to your small business website. Equally important is having a content marketing plan in place This plan will help guide which topics you will write about. An often overlooked part of a content marketing strategy is...
Competitor Analysis – what you need to know

Competitor Analysis – what you need to know

Have you ever heard of competitor analysis? Don’t know where to start? Here is a typical scenario. You have your business set up, your website is online, you have started some online marketing and yet your website is not bringing in the numbers of customers (and more...
How to market on a limited budget

How to market on a limited budget

When starting out, most small business owners do not have a lot of money to allocate to marketing. In fact, most have a very limited budget. For those that do have a marketing budget, the costs of running online advertising can quickly add up. With most online...
How to increase your website traffic

How to increase your website traffic

Way too many small business owners create a website that provides visitors with information about their business. Most times, this information is static and doesn’t change (such as business address, contact information, business history, etc). The owner is happy with...