How to use Facebook market research

How to use Facebook market research

Do you have an idea for a new business? Are you looking to expand into new areas? Are you looking for new clients? When discussing website requirements with my clients, I try to figure out who their target audience is. With this information, I can use Facebook market...
Active marketing – How to get new customers

Active marketing – How to get new customers

In the not too distant past, most businesses used passive marketing to attract new customers. Traditional passive marketing techniques included advertising (such as print, radio, and television). Now, passive marketing has moved online to include ads (Facebook,...
Market segmentation drives website design

Market segmentation drives website design

During the first discovery discussions with clients, talk always turns to their potential clients.  Who will buy their products and services? Normally, the answer is always the same. Everyone. I then ask some specific questions designed to drill down into their target...
Effective marketing should cost you nothing!

Effective marketing should cost you nothing!

Before everyone jumps all over me, let me explain. Of course, marketing costs money. Marketing is one of the biggest expenditures that any company makes. But effective marketing should have a positive return on investment (ROI). If you are losing money on marketing,...