Three online tools for small business

Three online tools for small business

Online tools make my business easier to manage! They allow me to spend more time serving my clients. I have tried numerous applications, both paid and free, over the years. I have three tools that I keep coming back to. All the tools listed here are free to use (there...
Local search increases customer acquisition

Local search increases customer acquisition

Smartphones are everywhere! The next time you are out, count how many smartphone users you see. Consider that in Canada there are 24.2 million people aged between 15 and 65. Next, Canadians own an estimated 21.3 million smartphones! Guess what they are doing? They are...
How to successfully market during a downturn

How to successfully market during a downturn

A downturn is a natural part of the business cycle.  In a slow economy, companies find that they must reduce costs to survive the lean periods.  One of the first budget items cut is marketing. Research suggests that when you cut marketing, there is a corresponding...
Empty Words – Concise writing improves content

Empty Words – Concise writing improves content

Websites are littered with empty words. Consider the following text. There are some writers of website content who seem to have a natural gift when it comes to writing.  They manage to get their ideas across clearly and economically, which means that website visitors...
Connections – Grow your business with LinkedIn

Connections – Grow your business with LinkedIn

Grow your LinkedIn network LinkedIn connections are key to helping more people find you. With more than 433 members in over 200 countries, LinkedIn is the largest professional network in the world. Use your network to become more productive and gain more business. The...