Calculate your marketing budget

Calculate your marketing budget

Clients often ask how much money they should allocate to their marketing budget.  The answer is never cut and dry.  The marketing budget of a business depends on how long the business is in operation, who the business wishes to target, and what does the business wish...

Word of mouth tops marketing techniques

Word of mouth is one of the most powerful methods of marketing your business.  Providing a positive experience to your clients will pay off immensely.  Having a client who promotes you and your business is crucial to building your business.  The chain reaction that...
Calculate your marketing budget

Use Facebook ads for increased business

According to Facebook, there are 1.04 active users visiting their website every day.  Imagine the potential of reaching even a tiny fraction of these visitors will have on bringing potential clients to your website.  I was a little sceptical when a colleague mentioned...
Three benefits of social media for business

Three benefits of social media for business

Incorporating social media into your marketing plan opens new channels for your brand.  The power realized when members of your social groups forward your message is enormous.  For example, let us say that you have 50 friends on Facebook; each of those friends has 50...
Four ways to improve your online presence

Four ways to improve your online presence

There was a time when a business would create an entry in the Yellow Pages or submit their advertisements to local newspapers and that would be sufficient as their advertising campaign. Some larger companies would take out advertising space in glossy magazines. With...