Help search engine robots index your website

Help search engine robots index your website

All search engine companies index your website using search engine robots. These robots (also known as crawlers and spiders) visit your website and make a list of all the links found. Then, the robots follow all the links and ‘read’ the pages looking at the content...
Characteristics of successful search keywords

Characteristics of successful search keywords

Successful search keywords have three characteristics that you must pay attention to. These characteristics are vital for ensuring that you are focussing on the correct keywords. When conducting your keyword research (I use Google’s Keyword Planner), you must keep...
Long tail SEO achieves better search rankings

Long tail SEO achieves better search rankings

Companies strive to reach the first page of search engine results pages (SERPs) for keywords related to their products or services. The higher up they are on a SERP, the more likely a searcher will click on the link to their website. The more clicks, the more chances...

Power words add persuasion to your content

Have you noticed that a single word can change the mood and meaning of a sentence? The same goes for the text portion of call to action buttons. Carefully select the best words for your prose and watch conversions increase. Including power words will make the...
Use share triggers to spread your powerful content

Use share triggers to spread your powerful content

You have a blog up and running as part of your website. You write regular articles for your visitors to read. Then you sit back, hoping that your posts will gain traction. Maybe even go viral. But nothing happens. One of the reasons your posts do not get shared on...