Align website goals with business goals

Align website goals with business goals

Are your website goals aligned with your business goals? When designing a new website or updating a website for my business clients, I always ask what they want their website to do. Most of the answers revolve around the same lines: Establish an online presence; Talk...
Advanced Reporting with Google Analytics

Advanced Reporting with Google Analytics

The basic reports in Google Analytics provide a lot of valuable information on the visitors to your website. Regularly analyzing the information associated with your website lets you know whether your website is meeting the goals you set out. There are several ways to...
True costs of operating an online store

True costs of operating an online store

I have several clients who operate online stores. Some use already built options such as Shopify and Etsy while others use WordPress and wooCommerce. I also have clients who were not happy with the already build options because of the costs associated with selling...
Online storage tools for your business

Online storage tools for your business

For my business, I use online storage tools on a regular basis. I file web design proposals and contracts, website wireframes, web prototypes, and other website related documents online. Once the files are online, I can easily share these documents with clients....
What to look for in a good web designer

What to look for in a good web designer

When looking for a good web designer, what qualities do you look for? Some people want to see a portfolio of past work. Others look for qualifications. Some even seek out the best advertised company. For me, while these provide a great starting point, there are other...