Every website has them, but most footers don’t get the same attention as the rest of page content. When designing a website, most owners concentrate on the information provided ‘above the fold’. This is the information website visitors see first. Web page content typically flows from most to least important information. Web pages are designed to be easily skimmed. By the time most website owners consider the bottom of the page, their interest in the content diminishes. Yet, your footer is very important for providing information to visitors. Don’t neglect your website footer.

Visitors expect footers

Website visitors expect to find common items in the footer area. These items include contact information, links to other pages, company details and social media links. The footer is commonly used to provide links to the privacy policy and the terms of use. To help visitors move to additional website content, some footers repeat the main navigation links.

Also, the footer is a great place to insert a back to top link so that visitors don’t have to scroll up again.

Provide common information

You can use the footer to remind visitors about your company’s offerings. Have a call to action in the footer which reinforces the main message of the page. Think of the footer as another chance for getting visitors to do what you want. Add your company email address and phone number. Add a search function so that visitors can easily find information on your website. Images greatly increases the impact of the footer.

The footer is also useful for providing links to items that are not part of the main navigation. For instance, you can include links to your job offering page, related content, frequently asked questions, and your support page. This is also a good place for a newsletter signup form. Add the copyright to the footer to help protect your website content from plagiarism. Provide a link to your sitemap page.

Add a location map

For companies with a brick and mortar location, the footer is a great place for providing a map of your location. Add your mission and value statements. Let people know why you are in business.

When it comes to developing your website, pay attention to the items in your website footer. This area of your website is very important for providing additional information about your company and your website. Visitors expect to find certain pieces of information in the footer. Giving them what they want is a large part of website usability. Don’t neglect your website footer.

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