Your website is up and running. Your marketing is driving visitors to your website. But the visitors are not converting into leads. Instead, they are leaving your website as fast as they enter. Your bounce rate is through the roof. How can you capitalize on your marketing efforts? Read on to discover our expert CTA tips that will help convert more of your website visitors.

CTAs are everywhere

You see CTAs everywhere. They are the little buttons or links that say, ‘Buy Now’, ‘Subscribe to our newsletter’, etc. Having an effective Call to Action (CTA) on your website is crucial to converting more visitors to leads. CTAs guide website visitors towards your goals. Too many business websites do not tell visitors what to do. Just attracting traffic to your website is not enough. You must be clear in telling website visitors their next step.

Place your CTA above the fold

The first expert CTA tip deals with placement. CTA placement is important. Place the CTA above the fold so that it is immediately visible and clickable. Don’t bury the CTA inside a lot of content. It must stand out and be easily identifiable. Most designers place the CTA in the center of the screen. Studies show that if you divide your screen into thirds and place the CTA in one of the intersecting lines, then the CTA will draw the visitor’s eyes to that location. You should also add a CTA to the bottom of a page if it has a significant amount of content.

Use the rule of thirds when placing CTAs
Use the rule of thirds when placing CTAs.

Place CTAs on every page of your website. With search engines crawling and linking to all web pages, there is no guarantee that website searchers will land on your home page. This is especially true if search engines find relevant information in your blog, a product page, or a service page. Don’t expect all visitors to land on your home page.

Use compelling text

The text of the CTA must compel visitors to act. In the Apple example, the CTAs use action words that leave little doubt as to what clicking on the CTA will lead to. Examples of good CTA text include ‘Sign up free’, ‘Donate Now’, ‘Add to Cart’, and ‘Start Free Trial’. These examples provide clear direction and provide visitors with knowledge of what clicking on the CTA will lead to. Poor examples of CTA text include ‘Click Here’, ‘Read more’, ‘Learn More’, and ‘Submit’. These examples leave visitors with more questions than answers.

Apple uses expert CTAs.
Apple makes effective use of CTAs.

The last CTA tip covers the design of the CTA. Design the CTA so that it stands out from surrounding items. Using a distinct colour is amazingly effective. Studies show that green and orange are excellent background colours for a CTA. Use negative space around a CTA so that it stands out from regular content. If using links as your CTA, use a different colour from your normal links. On the Apple website, note that their CTAs are blue while their normal page links are black.

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