Your website has been up and running for several months now but your website analytics is not showing any increase in the number of visitors. What is wrong? Why aren’t people finding your website? Follow these six tips to increase traffic to your website.
Find out where your potential customers hang out online. Actively participate in conversations related to your products. For example, let’s say you sell baby clothes. Answer questions related to your product line so that you become known as the subject matter expert on baby clothes. Don’t try to make a hard sell in these groups. Instead, spend some time building a following.
There are thousands of online forums where people go to ask questions. Ensure you participate in several different forums related to your product offering.
Use search engines to discover questions people are asking. For example, enter questions such as “How to clean baby clothes” in Yahoo Answers. Follow the links and provide helpful answers.
Add a blog
WordPress makes it easy to combine a website with a blog. Publish regular articles that answer the same questions discovered during your research. Over time, people will turn to your website for answers. Permit visitors to leave comments on your blog. Monitor these comments and provide answers to any questions. Also, follow up with visitors to see if you answered their question adequately and if they need any additional help.
YouTube is the second most popular search engine on the web. Create a YouTube channel where you answer questions related to your products. For example, show people how to properly clean baby clothes. Include keyword phrases in the video description area. The videos don’t have to be very long. Ensure you display your company name, website link, and email address in the video.
Analyse the search results from the first three tips and keep a list of the common phrases people are asking. Ensure that you use these phrases throughout your website. Optimize SEO in your page titles, META descriptions, menu links, heading tags, and image alt attributes.
SEO takes time, sometimes it takes 6 months to a year for a website to rank highly on search engines. You need a strategic marketing plan that focuses on driving traffic to your website. Stick with it and the number of visitors to your website will grow. Increase traffic and you will increase business.
Do you want more traffic for your website?