While WordPress is great for blogging, it has evolved into a solid platform for business websites. Using themes, you separate the website content from the layout. One question we regularly get is what our theme selection process is. How do we choose a theme? What items do we look for? Read on to discover the criteria you can use for your WordPress theme selection process.

What are the goals

First, you need to understand what you are trying to achieve with your website. Do you want to build your list of potential leads? Or, do you want to display product information? Maybe you want to display information about your business? Perhaps you want people to contact you?  The answers to these questions will provide you with a list of the goals you want your website to fulfil.

Any theme you select must be responsive. If a theme does not automatically adjust to a visitor’s display, then stay away from it. Not all responsive themes are created equally. Look at the breakpoints (screen size that causes the website to adjust it’s layout). Some themes set their breakpoints at different screen sizes. Test the theme on a smartphone, tablet, laptop, and a desktop. Does it look good across all devices?

Is it a good match

Next, look for a theme that complements the content of your website. For example, a theme with a dark colour scheme may not be the best choice for a beach rental website. As well, a theme with a lot of extras such as carousels, video playback, and product layouts may be too much. Look for simplicity. In today’s online world, the old adage that less is more reigns supreme.

Is it easy to change

Select the theme that permits the fine tuning of web page elements. Look for a theme that provides easy customization. Choose a theme that allows you to change the layout of the page. Some themes won’t let you change the location of the menu.

Determine how easy it is for you to change themes. For example, some themes add custom code to the web content that only pertains to that particular theme. In order to change themes, you have to manually edit each page to remove the unwanted code. This gets tiresome and leads to pages not working properly. Don’t select a theme that you become stuck with once you have your website built.

Is it fast

Look at how the website performs. Some themes slow a website down due to an extraordinary number of extra features that you don’t need or use. Most themes have a demo page. Try out the demo and examine how slow or fast the website loads. Compare the main page with the inside pages. Do they complement one another? Do they have the same look and feel?

Is it highly rated

Finally, have a look at the ratings and read the customer reviews for the theme. Look for a theme that has a high rating (at least 4.5/5). Read the good and the bad reviews. Also consider the support options that come with the theme. How do you contact support? Is it only good for a limited time? How often is the theme updated? Avoid themes that have not been updated in the last six months.

There you have it. You now know how we select a WordPress theme for a website. Feel free to use our WordPress theme selection process when looking for a theme for your website.

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