WordPress is known to be a great Content Management System and many use it for hosting blogs. Even more use WordPress as the foundation for their website. Did you know that with wooCommerce, you can add online shopping to your website?

Launched in 2011 by theme developer WooThemes, Automattic, the owners of WordPress, bought WooThemes in 2015. By 2019, wooCommerce powered 22% of the top 1 million eCommerce technologies and is installed on over 5 million websites.

Free to use

Like WordPress, wooCommerce is free to use. Out of the box, you can add several types of products to your online shop. There are simple products (such as a hat), variable products (such as shirts in assorted colours and sizes), digital products (such as an eBook), and downloadable products (such as software). Each type of product is fully customizable.

There are several plugins available to extend the functionality of wooCommerce. For instance, you can add payment gateways such as PayPal, Stripe, and many others. You can set up various shipping options and integrate different shipping companies to provide live shipping rates to customers. One feature I like is the ability to add free shipping to orders over a certain amount. There are other plugins that allow you to print shipping labels.

Numerous Setup Options

Tax setup is easy and there are tax tables for about every situation (from charging no tax to full tax collection).

wooCommerce sets up several different email triggers (such as new orders, refund requests, adding notes to orders, orders shipped, and orders completed). The emails are customizable to change the layout and add your company branding.

There is full integration with Google Analytics, MailChimp, and Facebook (to name a few)

wooCommerce has built in reporting so that you can see how your store is doing.

Being open source software, wooCommerce is easily customizable using templates, hooks, and filters. Following best practices, you can make wooCommerce do about anything. Looking to add an online store to your WordPress website? Give wooCommerce a try.

Need help with wooCommerce?

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