Testimonials – Harness their power

Testimonials – Harness their power

One of the most powerful additions to your marketing tools is praise from a client.  The words of your clients have a tremendous impact on converting potential customers to paying clients.  The reasoning is quite simple.  People will feel more confident when dealing...
Fonts can improve your messaging

Fonts can improve your messaging

The content on your website contains the messages you want to send out to your clients and the world.  Typography creates a visual hierarchy which helps readers quickly and easily read your web page.  This visual hierarchy can be as simple as varying weights and...
Calculate your marketing budget

Calculate your marketing budget

Clients often ask how much money they should allocate to their marketing budget.  The answer is never cut and dry.  The marketing budget of a business depends on how long the business is in operation, who the business wishes to target, and what does the business wish...

Word of mouth tops marketing techniques

Word of mouth is one of the most powerful methods of marketing your business.  Providing a positive experience to your clients will pay off immensely.  Having a client who promotes you and your business is crucial to building your business.  The chain reaction that...
Use Facebook ads for increased business

Use Facebook ads for increased business

According to Facebook, there are 1.04 active users visiting their website every day.  Imagine the potential of reaching even a tiny fraction of these visitors will have on bringing potential clients to your website.  I was a little sceptical when a colleague mentioned...
Questions your website designer should ask

Questions your website designer should ask

Repeatedly, I hear clients talk about how they are disappointed with their current website.  They thought that simply having a website would immediately increase their sales.  Many launched their websites without considering what they wanted their website to achieve. ...
Website design myths

Website design myths

Your website plays an important role in your marketing plan and in building your brand.  Some business owners have preconceived notions on how their website should look and how it should perform for them.  If you agree with the following myths, then it may be time to...
How to find a good web designer

How to find a good web designer

Finding a good website designer may seem like a daunting approach, especially if you are not technically inclined or do not know exactly what you want from your website.  Selecting the right website designer is very important, as you will want to maintain a...
How to hire a web designer

How to hire a web designer

Many small business owners struggle in the process of deciding how to hire the best website designer.  Most do not understand what they want, know how long the process will take, or know how much a website will cost.  Follow the four steps listed below and enter your...
Three website secrets for improved performance

Three website secrets for improved performance

Savvy website developers incorporate numerous techniques to help determine the best ways to improve the performance of a client’s website.  Many “build-it-yourself” websites do not include this level of research in their website templates.  Include the...