How to hire a web designer

How to hire a web designer

Many small business owners struggle in the process of deciding how to hire the best website designer.  Most do not understand what they want, know how long the process will take, or know how much a website will cost.  Follow the four steps listed below and enter your...
Three website secrets for improved performance

Three website secrets for improved performance

Savvy website developers incorporate numerous techniques to help determine the best ways to improve the performance of a client’s website.  Many “build-it-yourself” websites do not include this level of research in their website templates.  Include the...
Four behind the scenes website improvements

Four behind the scenes website improvements

Most visitors to your website never give a second thought to how your website was built.   All they care about is that the site is fast and works properly.  Having a slow or a non-functioning website will make visitors quickly leave and they will never come back. ...
Five elements each website must have

Five elements each website must have

Time and again I see websites put up by businesses that lack easy to implement elements. Trouble is, most point and click website builders do not include these essential items. Business websites must include these five elements in order to increase their...
Increased business in three easy steps

Increased business in three easy steps

As Internet use exploded in the last ten years, businesses clamoured to establish an online presence. Most businesses created a website that was an extension of their marketing brochures. With their website created, business owners sat back and waited for the money to...
Two effective website brand colours

Two effective website brand colours

The colour theme you pick for your brand is very important to the message you wish to convey.  Colour affects the eyes and brain physically, mentally, and emotionally.  A survey of over 100 top websites indicates that blue and red are the most popular colours used. ...
Do I need a Content Management System?

Do I need a Content Management System?

A Content Management System (CMS) is a system of components designed to separate the content of a website from the layout style.  A CMS will typically consist of front and back end modules.  The front end is for the content of the website and is dynamically...
Four reasons why you need responsive web design

Four reasons why you need responsive web design

In 2014, the number of mobile searches for information surpassed the number desktop searches.  This trend in mobile usage means that your website must adapt or you risk losing potential customers.  One solution is to design and maintain several versions of your...
Three uses of LinkedIn to build your brand

Three uses of LinkedIn to build your brand

LinkedIn currently has over 400 million registered professionals with two new professionals joining every second!  Imagine the reach you can achieve using this service as another tool in your networking arsenal.  Use LinkedIn to increase your lead generation, build...
Three benefits of social media for business

Three benefits of social media for business

Incorporating social media into your marketing plan opens new channels for your brand.  The power realized when members of your social groups forward your message is enormous.  For example, let us say that you have 50 friends on Facebook; each of those friends has 50...