The actual cost of online marketing

The actual cost of online marketing

Compared to traditional advertising (TV, radio, print), online advertising typically costs much less. Most of my clients use some type of online advertising, with Google and Facebook advertising being the most popular. When helping clients get the best results from...

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Expert CTA tips to convert more visitors

Expert CTA tips to convert more visitors

Your website is up and running. Your marketing is driving visitors to your website. But the visitors are not converting into leads. Instead, they are leaving your website as fast as they enter. Your bounce rate is through the roof. How can you capitalize on your...

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How to tweak WordPress to increase website speed

How to tweak WordPress to increase website speed

Some of the websites we inherit from new clients suffer from slow loading. Out of the box, WordPress is fast. A default WordPress installation without any added extras scores high on GTMetrix. But, when you add themes, plugins, and content, the website slows down...

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Common WordPress hacking fixes

Common WordPress hacking fixes

As the popularity of WordPress increases, so too does the number of hacked websites. Having to fix quite a few hacked websites over the last several months, we decided to keep a log of how hackers gained entry to the website and what they did once they got in. A...

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Is WordPress good for a business website?

Is WordPress good for a business website?

Some clients are leery of using an open source platform as the foundation for their small business website. When I tell them that the key components of all websites are open source (i.e. the apache web server, the php programming language, and the mysql database...

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Clean an infected WordPress website

Clean an infected WordPress website

Your WordPress website has been humming along nicely for years. Then, unexpectedly, your website starts behaving weirdly. It displays text that doesn’t belong, redirects to different spammy websites, or it slows down considerably. Your website may suffer from an...

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Site Health a welcome addition to WordPress 5.2

Site Health a welcome addition to WordPress 5.2

Automattic released version 5.2 of their immensely popular WordPress Content Management System on 07 May. Included in this update is a new feature called Site Health. This feature helps you identify and fix configuration items such as security and performance issues....

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Use GeoIP to display dynamic website content

Use GeoIP to display dynamic website content

So, you have your website set up and fully optimized. You are directing traffic to it through marketing. Still, your website is not converting visitors. The problem may be that your website is too general (i.e. does not target specific visitors). What if there was a...

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Track Conversions with Google Analytics

Track Conversions with Google Analytics

Most everyone knows that adding Google Analytics to a website helps supply invaluable data on website visitors. This data includes information on real time visitors (how many are currently visiting your website, where they are from, how they got to your website, and...

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